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Subway 'we've got a sub for that' by Mccann Erickson London

A man suffers a humiliating experience when he finds he has stripped off in front of a crowd observing a hypnotic experiment. The TV is supported by outdoor. ...

Locog defends role of embattled Olympic sponsors

Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...

Medical body calls for Olympic ban on Coke and McDonald's

In a front page interview with The Observer, Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay crackdowns on their products. The Academy is an umbrella organisation for medical royal colleges ...

Costa launches book of short stories about customers

The book has been produced by Meteorite and the agency has also created online activity to support its launch. The three short stories, which have been written by in-house-residence writer Davey Spens, are based on fictional observations of Costa customers. Spens also blogs for the coffee caf chain. Frothy ...

Helen Edwards on Branding: No clear line of insight

you were making the kind of routine observation that tends to get heads nodding. They would ... it differs from an observation or finding. So full marks to GfK, which, while admitting a definition is far ... .' These are simply findings or observations. Human beings are rarely terribly surprising, so consumer research alone ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding ...

Is there a silver lining for brands in the fallout from the euro crisis?

this admiration further last week, observing a drift of creativity away from the West toward newer economies (see ...

Media Week Awards revamped for 2011

At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do. As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...

UK adspend returns to double digit growth

observed that in Q2 there has been a global return to significant spend in discretionary ad categories ...

Helen Edwards on Branding: Snakes and Ladders

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... with were 'potentially amusing', the editor observed that they all trivialised the brand. In the end ...

 

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