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Sainsbury's 'feed your family for £50 a week' by AMV BBDO

Its 'feed your family for 50 a week' challenge recommends family meals from an average of 60p per meal per person. The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights ...

Subway 'we've got a sub for that' by Mccann Erickson London

A man suffers a humiliating experience when he finds he has stripped off in front of a crowd observing a hypnotic experiment. The TV is supported by outdoor. ...

Bordeaux 'good food would choose Bordeaux' by Isobel

They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...

Observer could add music to food and sport monthlies

LONDON - The Observer is looking to follow the success of its glossy Food Monthly and Sport Monthly...Reports say that dummies have been made for several different titles and that Observer editor ... Observer Monthly launch. Last year, it published a one-off magazine called Observer Travel Magazine. Louise France, editor of The Observer's Review section, has been brought in to work on developing ...

Lurpak and Observer Food Monthly magazine in year-long deal

The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food Monthly magazine on Sunday (22 January). Planned promotional activity for the brand will include 12 ... brand manager at Lurpak, said: "As food titles go, the Observer Food Monthly is a natural partner ...

Observer Food Monthly launches eCRM auction drive

LONDON - Guardian Newspapers' Observer Food Monthly has launched an online charity auction...A broad database of art and food lovers will be targeted with an HTML mailshot promoting the auction on the Observer Food Monthly website . OFM showcased culinary-inspired art pieces for top London restaurants such as Sketch and The River Cafe from high-profile contemporary artists ...

REVIEW: Marketing and advertising news in theh week’s press

Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has...Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has ... of the Observer for the past two- and-a-half years, becomes editor-in-chief of the Sunday newspaper and will continue to write. A replacement is being sought for Jocelyn Targett, deputy editor of the Observer, who ...

MEDIA: Briefs

for The Observer. Davies, who headed up the UDV and Heinz accounts at Burnett, will be responsible for continuing...Guardian Newspapers has appointed Leo Burnett account director Rebecca Davies as marketing manager for The Observer. Davies, who headed up the UDV and Heinz accounts at Burnett ... has seen The Observer positioned as The Original Sunday . TalkSPORT parent company ...

BRIEFS: Stella Artois teams up with Observer Food Monthly

Stella Artois has teamed up with Observer Food Monthly to sponsor the magazine's first wrap

MEDIA BRIEFS: Sainsbury's sponsors supplement

Sainsbury's is to sponsor The Observer's Italian food supplement, Gastronomic Guide to the Regions

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