Search results for The Observer

Showing 1 - 10 of 316 results

Sort results by: date | relevance

1 2 3 4 5 ...

Search filters:

By Industry Sector

  • Retail Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Industry Sector

By Media

Sainsbury's 'feed your family for £50 a week' by AMV BBDO

Its 'feed your family for 50 a week' challenge recommends family meals from an average of 60p per meal per person. The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights ...

Observer launches monthly consumer sports magazine

The Observer is to move into the retail consumer magazine business with the launch of a monthly...The Observer is to move into the retail consumer magazine business with the launch of a monthly general sports title. Observer Sport Monthly launched on 7 May and will continue to be given away free with The Observer on the first Sunday of each month. From the second issue, the magazine ...

Nunwood to offer in-store video observation of shoppers

by offering video observation as part of its package to retailers and brand owners....Nunwood believes the in-store video observation will help retailers to understand how consumers interact with the shopping environment. In-store cameras capture shoppers behaviour for extended ... , senior retail consultant at Nunwood, said: The inclusion of video observation alongside quantitative ...

REVIEW: Marketing and advertising news in theh week’s press

Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has...Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has ... of the Observer for the past two- and-a-half years, becomes editor-in-chief of the Sunday newspaper and will continue to write. A replacement is being sought for Jocelyn Targett, deputy editor of the Observer, who ...

Primark hit by UK sweatshop allegations

LONDON - Budget fashion chain Primark has launched an investigation after the BBC and The Observer...by The Observer newspaper and the BBC after a five month undercover operation comes just seven months after ...

This week: Marketing news from the national press

Kravis Roberts. - The Observer

Amanda Aldridge on retail: Blame interest rate rises, not rainwater levels

the high street,' while The Observer gave us the cheery 'Shop-till-you-drop boom threatens to bust at last'.

it more outlets, but could it also overstretch the business? Many observers feel WH Smith has failed

down revitalisation. WH Smith faces a long haul before it convinces observers it really is the UK ...

in strategy toward pricing. While City reaction was negative, observers believe that the store may be poised

. No observers would question the benefits of creating this premium positioning. The supermarket ...

Analysis: Has own-label now passed its peak? - Own-label growth was one of the key trends of the 80s. But this may be offset by the rebirth of premium brands in the grocery sector. Stephan Buck reports

Own-label products enjoyed a meteoric rise in the 80s, with some industry observers proclaiming...Own-label products enjoyed a meteoric rise in the 80s, with some industry observers proclaiming the days of premium brands were numbered. As the own-label share of the packaged grocery market advanced from just over 20% in the 70s to almost 40% it was scarcely surprising that some wondered ...

1 2 3 4 5 ...
 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.