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Dell 'treats' by Mother New York

Promoting its Inspiron Laptops, the campaign, created by Mother New York, sees the workers observing the manufacturing process in a magical factory, powered by fantastical machines. ...

Media: Things we like

The Observer Technology Magazine...In that Sunday morning haze when we're feeling far from intellectual, The Observer's new range of supplements often provides the main draw towards its paper. The Technology Magazine, which debuted last week, was no different. It included some light-hearted editorial alongside product reviews and a few more serious topics ...

REVIEW: Marketing and advertising news in theh week’s press

Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has...Roger Alton, features editor of the Guardian, has been appointed editor of the Observer. He has ... of the Observer for the past two- and-a-half years, becomes editor-in-chief of the Sunday newspaper and will continue to write. A replacement is being sought for Jocelyn Targett, deputy editor of the Observer, who ...

REVIEW: Marconi is facing lawsuit from PR adviser Hill & Knowlton

's termination of its contract was unlawful, demanding up to £1.6 million in lost earnings. - The Observer.

consumer and business users, prompting observers to question why it was axed in the first place. Robert

It s good to talk, proclaimed Bob Hoskins, laying on the rough diamond, squat cheeky-chappie charm with a trowel. The television campaign of several years ago was so pervasive, and so effective, that nobody needed to be reminded that it was for BT.

Chelsea Football Club to bring fans latest news via Twitter

the scenes observations.

MARKETING MIX: PROFILE; Super Sonic: Andy Mee * Marketing director * sega

, needlessly aggressive . One observer even dubbed him a mad dog ....Andy Mee is no shrinking violet and phrases associated with him in the industry include big mouth , needlessly aggressive . One observer even dubbed him a mad dog . But get below the initial bluster and Mee is quite different. The grey hair may make him seem older than his 33 years ...

MEDIA: Can BT hold the line against cable push?

After what one observer describes as a year-long battle of egos , the cable industry has finally...After what one observer describes as a year-long battle of egos , the cable industry has finally taken the wraps off its first jointly funded generic advertising campaign. Created by J Walter Thompson and fronted by Dawn French, the strapline for the pounds 12m campaign is: You don ...

REVIEW: Marketing and advertising news in the week’s press

-in-chief of The Observer, has been interviewed for the BBC s director-general job. He joins Andrew Neil and BBC insiders on the list to replace John Birt when he retires. The Observer Marks s, the supermarket giant ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive...You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time. Somewhere between a sophisticated Teletext and a poor man's internet ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.