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Lincoln team triumph at the 10th annual Shelf awards

at last night's The Shelf Awards, a creative contest to identify the best graduate creatives....world" by Gary Sharpen, the executive creative director at WDMP, who organises The Shelf Awards. The Shelf Awards celebrated its tenth anniversary with a judging at the Getty Images Gallery on Thursday ...

Half of customer segmentation surveys go unused

LONDON - Half of the segmentation surveys carried out in the UK end up on the shelf, according...that most surveys are probably gathering dust on the shelf in the marketing department while marketers pay ...

Sainsbury's lures men with plasma shelf talkers

LONDON - Sainsbury's is targeting male shoppers with in-store plasma screens showing news and sports in a bid to lure more men into its stores.

Direct brief: LA Fitness backs membership offer launch

LA Fitness is backing the launch of its 'off the shelf' and 'no strings attached' one month

FIELD MARKETING TOP 25 1998: Industry developments - On the Shelf/New developments in recruitment

RECRUITMENT AGENTS

POINT-OF-PURCHASE: A place of their own - Point-of-sale is becoming a war zone as big brands fight to keep their units to themselves, writes Robert Gray

within the confines of display units and shelf wobblers, brands are now taking the point of sale onto a...In-store marketing has always been a fierce struggle. But while traditionally it has kept itself within the confines of display units and shelf wobblers, brands are now taking the point of sale onto a whole new battleground. And if evidence was ever needed, look no further than the ice ...

Direct News brief: Integral Marketing offers lists for rent

in newspapers and top-shelf titles.

LA Fitness takes on Gratterpalm

the shelf and no strings attached one-month membership offer with packs, leaflets, membership cards ...

CAREERS: Comment

knows it exists but is unsure of what it does. Field marketing is no longer simply about shelf filling...The field marketing industry s end-of-term report on its own self-promotion very often reads could do better . Many still see field marketing as the marketing industry s distant cousin: everyone knows it exists but is unsure of what it does. Field marketing is no longer simply about shelf ...

CAMPAIGN DIRECT ISSUE: Opinion moves slowly in favour of DMA awards but less of them. Some agencies feel direct marketers still have a bias toward results instead of creativity. By Robert Dwek

in which a below-the-line gong no longer looks incongruous on a shelf full of D&AD pencils....culture - one in which a below-the-line gong no longer looks incongruous on a shelf full of D s behalf ...

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