Sharpen joins WDMP as creative chief
17 Jan 2008 | by Claire Billings
been working on a number of projects, including a graduate awards scheme (the Shelf Awards), which he ...
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Morrisons 'more Christmas for less' by DKLW Lowe
11 Nov 2010
Three different spots will promote the supermarket s fresh food message. The spots, created by DLKW Lowe, will continue the theme of inquisitive children finding out where their food comes from and how it makes its way to the supermarket shelf. The first spot written by Frank Houston and George ...
Morrisons promotes fresh food in Christmas campaign
08 Nov 2010 | by Mark Banham
comes from and how it makes its way to the supermarket shelf. The first spot includes the much ...
Wilkinson Sword launches £20m marketing campaign
19 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
mass awareness into mass trial. The retailers that back Hydro with in-store theatre and off-shelf ...
Gatorade repositions with "Game Changer" campaign
09 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
club outlets. Gatorade will also provide bespoke chillers, posters, shelf talkers and free ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
arrived on-shelf in February. Activity for the Lynx Excite variant showed the brand moving away from ...
Asda price comparison ads fall foul of rivals
02 Feb 2011 | by Ed Owen
with Morrisons could only be completed twice per week, using shelf scanners, which Morrisons said, would ...
Work Debrief - Aardman's magic ingredients make Levi's sauce sing
03 May 2012 | by Russell Ramsey, the executive creative director of JWT London
Sauce a more exciting alternative to the other sauces on shelf. We needed to put it at the forefront ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
PR ability of the new mechanic has a very brief shelf-life. So the weight of long-term brand ...
The Year Ahead for ... Creativity
12 Jan 2012 | by Nick Gill
recognition are enjoying longer shelf lives because the demo guys have moved out and the lateral thinkers have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
