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Morrisons promotes fresh food in Christmas campaign

comes from and how it makes its way to the supermarket shelf. The first spot includes the much ...

Kraft instant to take on Starbucks Via

The imminent roll-out of Kenco Millicano follows a decision earlier this month by Starbucks to end its 12-year global distribution deal with Kraft for its roast and ground coffees. Due for a UK launch early next year, Millicano will be sold in a silver tube to give it on-shelf standout and imply ...

Clear Channel partners with Curb for sustainable campaigns

Clear Channel's special-build team, Create, will work with Curb on bespoke projects for advertisers and brands, with the aim of minimising the environmental impact of campaigns, while providing "off-the-shelf" solutions. The joint campaigns will be created using only natural and sustainable materials ...

Vimto updates bottle and packaging design

for retailers, including dump bins, wobblers, shelf strips and fridge stickers. The 500ml bottle ...

Müller buys leading position in milk market

in 1988. Other brands include The One (a 1% fat milk), Puriti (a longer-shelf-life milk), Freshnlo (a semi ...

Lynx unveils £5.6m ad drive for 'Final Edition'

arrived on-shelf in February. Activity for the Lynx Excite variant showed the brand moving away from ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.