Heinz looks beyond the the supermarket shelf
04 Aug 2009 | by Gemma Charles
LONDON - Supermarket pressure on margins is driving brands to seek other sales channels.
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Specialist booksellers are finding their market squeezed by multiple grocers and online retailers.
LONDON - Supermarket pressure on margins is driving brands to seek other sales channels.
of specialist titles and independent publishers uncertain of shelf space. The fear is that increased ... are slashing the shelf space for consumer magazines and the rise of home shopping, means that publishers can ... is to blame for the slow uptake in subscriptions. “The magazine publishing business is not very strategic ...
Although PR people are frequently frustrated in their attempts to get their golden words into print, two leading industry figures have recently achieved fulfilment by publishing novels.
The 'Digital Britain' report has left a raft of unanswered questions about Channel 4's future
Readers will be familiar with the sort of non-committal phrases bandied about by senior PROs when they leave a job after a decent stint: 'pursuing other interests,' gets a regular outing, as does 'spending more time with the family'.
player in the FMCG market and will be giving the product significant through-the-line marketing ... that didn t have to try too hard and that was capable of sitting quietly on shelf while providing ... significantly and has excellent shelf impact. Supported by a sports cap for convenience and portability ...
become almost a top-shelf title. Like a schizophrenic, you never quite know what's on the next page ... of the photography of Chloe and Chardonnay is more than acceptable. But beyond "The world's riskiest blow ...
by the increasing number of newsagents who relegate them to the top shelf - the traditional domain of outright...by the increasing number of newsagents who relegate them to the top shelf - the traditional domain of outright ... Penthouse. The title is quite candid about what it is trying to do: appeal to the readers of mid-shelf ... of certain advertisers, the mid-shelf titles have already gone too far by chasing circulation at any ...
at last night's The Shelf Awards, a creative contest to identify the best graduate creatives....world" by Gary Sharpen, the executive creative director at WDMP, who organises The Shelf Awards. The Shelf Awards celebrated its tenth anniversary with a judging at the Getty Images Gallery on Thursday ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.