Amanda Andrews on Media: C4 is back on the shelf
24 Jun 2009 | by Amanda Andrews
The 'Digital Britain' report has left a raft of unanswered questions about Channel 4's future
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Heinz looks beyond the the supermarket shelf
04 Aug 2009 | by Gemma Charles
LONDON - Supermarket pressure on margins is driving brands to seek other sales channels.
Tesco hit by UK sales drop as non-food demand slows
05 Oct 2011 | by Matthew Chapman
, as recession-fearing UK consumers left entertainment electronics goods on the shelf.
Tesco to free up shelf space with augmented reality trial
17 Nov 2011 | by Matthew Chapman
to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce
Design Leagues 2010
30 Jun 2010 | by Scott Billings
Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf...snacks. The brand extension was developed with Anthem Worldwide. Beyond the shelf Although FMCG ... must now think beyond achieving shelf standout, argues Nick Dormon, managing director of Echo Brand ... on shelf as packaging becomes smaller and more lightweight. So it's about the whole experience. You pick up ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV
Quorn campaign promotes new ready meal formats
20 Mar 2012 | by John Reynolds
-free food brand claims will improve the shelf-life and the quality of its ready meals.
Wagamama shop sauces in revamp
24 Mar 2009 | by Alex Brownsell
of restaurant brands battle for supermarket shelf space to offer consumers an in-home dining experience.
Sugar prices predicted to rise
12 Aug 2009 | by Jeremy Lee
of other sweeteners as big sugar importers such as China turn to alternatives. Although the shelf price ...
Spar backs own-brand campaign with digital game and cash prizes
11 Sep 2009 | by Fiona Ramsay
. At the heart of the promotion is a viral game called Shelf Sniper' ( www.shelfsniper.com ), launching on 16 September. In the ten-level shooting game, the player has to scan Spar own-brand products on a shelf which ... designed by AgencyDMG, including shelf barkers and posters, will attempt to drive shoppers online to play ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
