The looming threat of a shake-up in the way magazines are distributed has left thousands of specialist titles and independent publishers uncertain of shelf space. The fear is that increased ... are slashing the shelf space for consumer magazines and the rise of home shopping, means that publishers can ...
signpost. Felicity Murray takes a look at the supermarket shelf.... In addition to its traditional functions, such as protection and extending the contents' shelf life, packaging ... shelf is around 1.8 metres per second. This means that, on an average 1.8m-long supermarket shelf ... if their favourite drink was not available on the shelf in their preferred packaging, clearly showing the importance ...
charged with steering kids towards the newsagent’s shelf...as they become obscured by the sheer volume of magazines on the shelf. Toni Round is publishing director of BBC ...
Advertising agency Spotzer is to open a UK office, offering potential clients off-the shelf ads
to maximise their returns when demand for product shelf space is growing. Robin Parker reports.
of airports. According to Decaux, the department will offer advertisers more off the shelf campaigns ...
shelf of newsagents, in response to calls from some politicians to banish the more explicit lad's mags to the top shelf. Last month, SMD Publishing, which owns a 50 per cent stake in Trojan, relaunched Front ...
up as year-long "beacon brands", with the title's masthead displayed above the shelf. Only one title ...
have to sign up as year-long "beacon brands", with the title's masthead displayed above the shelf ...
The launch follows the merger of its Tesco TV and Tesco point-of-sale 6-sheet sales teams. The company said JCDecaux Retail is a coordinated move to beam brands, sold at the UK's biggest supermarket, at customers, from the moment they enter the supermarket car park, until they see the brands on the shelf ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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