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OF SHELF SPACE Rose says players in the category must learn how to use shelf space as a way to connect ...
Book Data, a supplier of database information to booksellers, has announced that it will launch a massive new internet book retailing service in the summer. The company claims that The Book Place will feature far more detailed information on books than rival online booksellers, including the Internet...
Specialist booksellers are finding their market squeezed by multiple grocers and online retailers.
Walking around a supermarket can be a dangerous business. As soon as the innocent shopper steps through the door, more than 100 years of marketing techniques - point of purchase, on-pack promotions and sampling - spring into action. A supermarket isn t just a shop. It s a full-scale battle of the brands,...
In detailing how one of the most well-established retail chains in US history was forced to file for Chapter 11 to stave off extinction, this book accurately pinpoints Kmart's blunders, including brand mismanagement, poor implementation of critical technologies, and blatant corruption throughout its...
LONDON - Supermarket pressure on margins is driving brands to seek other sales channels.
The 'Digital Britain' report has left a raft of unanswered questions about Channel 4's future
, but if they want to keep their listings they have to start building their brands from the shelf. Premium private ... or brand not in mass media but from the shelf. The idea of the unique selling point (USP) was conceived ... you need to create a retail-selling proposition. You need to work from the shelf and make the product ...
shelf, your decision is going to be based on how it appears in whatever guise - the TV screen or a ... from the shackles of designing for the supermarket shelf, he predicts that designers will be able ... with their consumers. Flimsy bottles with a large label area aiming to command attention on the shelf could be a ...
properties? Of course not, but if release periods get any shorter and the market any more crowded, the shelf ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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