Alex Bennett joins Anthem Worldwide as account director
28 Apr 2009 | by Jacquie Bowser
, on the go, in store or on the shelf. "It's a very compelling proposition to take to clients when every ...
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Brandopus gives Fox's Rocky biscuit bars a musical makeover
10 Nov 2009 | by Susan Billinge
The new design is intended to increase the chocolate and caramel bars' shelf presence and boost sales. It will be available in shops within weeks. Brandopus began work on Fox's biscuit range, which ... it to have a more powerful presence on the shelf. "We were inspired by music emblem iconography and injected ...
Businesses prefer independent market research firms
25 Sep 2006 | by by Alex Donohue
more negatively and more likely to offer "off the shelf options." He added: "A key learning point ...
Constellation Europe updates wine-box packaging
20 Oct 2009 | by Susan Billinge
The lightweight box holds the equivalent of three bottles (2.25 litres), while using the same shelf space as one bottle, and keeps wine fresh for six weeks. Hardys Nottage Hill will be the first wine to be sold in the new format and will be available in Sainsbury's from 1 November. Shelf talkers ...
Opinion: Brand extensions
01 Dec 2008 | by Glenn Tutssel
through negotiating extra shelf space and encouraging vendors to backup any advertising campaigns ... or a search engine and their extensions, are fighting for the same shelf space and consumer attention ...
Digital research puts real-time information centre stage
30 Apr 2007 | by Chris Russell
danger associated with poor research techniques. With online survey systems now available off the shelf ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
on the ground. 'Seeing my product on the shelf is still the biggest buzz,' he adds. Favourite campaign ...
Scottish Catholic International Aid Fund to target lapsed donors
28 Mar 2007 | by Alex Donohue
and individuals to make it happen. It s a concept that has a long shelf life and one that we will be able ...
HR trainers expose the 'stagnant' office - B2B
20 Jan 2006 | by Joy Persaud
shelf-life, and by re-packaging the findings for the management and HR sections of sector and vertical ... the momentum and shelf-life of issues-led research stories is still greatly underrated by the industry ...
Superbrands case studies: Anadin
29 Aug 2003
are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
