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FIELD MARKETING: Portable devices for today’s field marketer - David Murphy looks at how hand-held computers can aid marketing at shop-floor level

. Information about how their brand is performing, how much shelf space it is being given; whether agreements...Brand managers, particularly those in the FMCG area, have always thrived on information. Information about how their brand is performing, how much shelf space it is being given; whether agreements struck with head office buyers are being implemented in store; what effect promotions are having ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

is on its way to a car-boot sale. The red mock-leather edition, circa 1956, can no longer justify its shelf...Forgive, if you will, a moment of nostalgia. Our 24-volume set of Encyclopaedia Britannica is on its way to a car-boot sale. The red mock-leather edition, circa 1956, can no longer justify its shelf space and it seems there is absolutely no market in second-hand book shops for out ...

Businesses prefer independent market research firms

more negatively and more likely to offer "off the shelf options." He added: "A key learning point ...

Sony kicks off console price war

£150 to £129. The GameCube has been flying off the shelf since launch and might yet force Sony ...

Future appoints new MD and greenlights consumer title

of the magazine, which will favour a compact size to make it more identifiable on the shelf, will feature ...

Ad campaign for bottled water just leaves it muddied

says. It is about promoting the positive benefits of the healthiest drink on the shelf.' Concerns ...

CAMPAIGN INTERACTIVE: Private Surf with Jason Holland

like an off the shelf layout with no thought as to how the eye is drawn around the page. Links ...

The Marketing Profile: Rick Vlemmiks of British Gas

that just sit on the shelf.' He was therefore determined to go somewhere that already had meaning ...

FIELD MARKETING: Hand in hand with data - Portable computers are allowing field marketers to offer faster and more accurate data collection and delivery. Sara Edlington looks at the developments

the shelf, making it too expensive for many. How does this technology help? In simple terms ...

Sainsbury's backs digital home advice service

of the service through shelf-fins, leaflets and car park posters initially in 86 stores, leading to a full ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.