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Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing
07 Jul 2000 | by JENNIFER WHITEHEAD
cuttings on Pokemon from last year alone form an A3 book, several centimetres thick....If the value of PR was still only measured as an advertising value equivalent, you would have to measure the success of the Pokemon campaign in cost per kilogram - not per column inch. The press cuttings on Pokemon from last year alone form an A3 book, several centimetres thick. And yet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
