Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
during hard times and Hovis could have been a beacon of enduring values through thick and thin (the ...
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Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...
VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis
29 Feb 2012 | by Ben Hall
John Lewis marketing director Craig Inglis says the brand is 'in the thick of planning' its next
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
agencies as a badge of pride and a reflection of their commitment. Sticking together through thick and thin ...
Direct Line recruits guest comics for TV ads
03 Jan 2012 | by Alex Brownsell
, feature 'The Thick of It' actor Addison as a Direct Line representative speaking to customers who ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
The digital switchover is nearing completion, with the analogue TV signal in London due to be one of the last to be turned off next April. Consequently, TV brands, technology companies and ISPs are set for a race to guide consumers through the altered landscape in 2012. One company in the thick of things ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
, his thick Liverpool accent stronger than ever, as he lists New Order and The Smiths among his ...
Pantene signs Liv Tyler for relaunch
04 Oct 2011 | by Nicola Clark
of target shoppers women with fine hair, those with medium to thick hair, and those with colour ...
'Good cop' Howie personifies change at Aegis
29 Sep 2011 | by Alasdair Reid
of trading directors. Classically, trading directors used to be a bit like Malcolm Tucker in The Thick ...
Gareth Goodall: Planners still have the magic touch - rabbits or no rabbits
22 Sep 2011 | by Gareth Goodall
that the bloke in the thick-rimmed specs was worth shelling out for. And nowadays, with those battles won (though ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
