Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
during hard times and Hovis could have been a beacon of enduring values through thick and thin (the ...
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Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...
VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis
29 Feb 2012 | by Ben Hall
John Lewis marketing director Craig Inglis says the brand is 'in the thick of planning' its next
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
agencies as a badge of pride and a reflection of their commitment. Sticking together through thick and thin ...
Direct Line recruits guest comics for TV ads
03 Jan 2012 | by Alex Brownsell
, feature 'The Thick of It' actor Addison as a Direct Line representative speaking to customers who ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
The digital switchover is nearing completion, with the analogue TV signal in London due to be one of the last to be turned off next April. Consequently, TV brands, technology companies and ISPs are set for a race to guide consumers through the altered landscape in 2012. One company in the thick of things ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
, his thick Liverpool accent stronger than ever, as he lists New Order and The Smiths among his ...
Pantene signs Liv Tyler for relaunch
04 Oct 2011 | by Nicola Clark
of target shoppers women with fine hair, those with medium to thick hair, and those with colour ...
Hovis designs Union Jack wrap for Royal Wedding
28 Mar 2011 | by John Reynolds
The Union Jack packaging will roll out across its Soft White range, in supermarkets from the end of March. The patriotic design and "100% British Wheat" tagline are being introduced to promote Hovis' use of flour milled from UK wheat. Packs will use colour coding to describe the loaves' thickness ...
Helen Edwards on Branding: Treats are in the thick of it
23 Feb 2011 | by Helen Edwards
diets are making our kids thick, as well as fat. The study, involving nearly 4000 children born ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
