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Design Report: Strive for hero status

, as the squeezy version of the sauce lost the thickness traditionally associated with the product. Ultimately ...

Dairy Crest and Diageo to launch Baileys brand cream

Extra Thick Cream is available in 180ml pots, in Original Irish Cream and Baileys with A Hint of Creme

The week in marketing

months. - WW adds Thick Cream Weight Watchers has tied up with Dairy Crest to launch a Reduced Fat Thick Cream, which it claims contains 70% less fat than standard double cream. The variant follows ...

Marketing Digital Report: A careful choice of words

Pitches are coming thick and fast in the search marketing industry, as brands analyse their agency relationships in an effort to extract more value, better results and stronger performance. Anecdotally, agencies report that budgets remain healthy, with as much business up for grabs as there was before ...

Media Road Test: Maxim

is in the thick stuff and Maxim is stuffed with ads for brands that many consumers will struggle to recognise. ...

Sector Insight: Bottled sauces

41 19 3 Barbecue/other thick 39 35 33 15 29 14 4 Other thin 13 8 11 5 12 6 5 ...

Andrew Walmsley on Digital: The truth about integration

. - The biggest Swiss Army knife, Wenger's Giant, holds 85 devices with 110 functions, is 9in thick, and weighs 2 ...

Kraft pares back Dairylea Slices

Kraft has slimmed down the thickness of its Dairylea Slices, reducing the overall pack size

Branding: Design choice - Grant's Whisky

thick gold band and a small, but importantly positioned coat of arms on the label - this redesign ...

Branding brief: Mars to launch Super Thick Shakes

Mars is launching two Super Thick Shakes based on the Twix and M the M&M's version is chocolate

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.