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Helen Edwards: Grand incentive to alter pack mentality

availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...

Freeview's £60m gambit

The digital switchover is nearing completion, with the analogue TV signal in London due to be one of the last to be turned off next April. Consequently, TV brands, technology companies and ISPs are set for a race to guide consumers through the altered landscape in 2012. One company in the thick of things ...

Helen Edwards on Branding: A prince among marketers

before it became fashionable. The Prince should have insisted that it stick to this vision come thick ...

Direct choice Volkswagen Golf

quality of the car. A metallic-finish thick board symbolises the strength of the chassis, a jet ...

The Work: Private view

-foot long, quarter-inch-thick piece of plastic-covered card, I'm then asked to honour its birthday wish ...

Superbrands case studies - Kerastase

further with hair masques for fine or thick hair, whilst continuing to launch unique ingredients ...

Johnnie Walker mixes F1 and fighter jets in new drive

-- is the same no matter where you edit, but on-location cutting places you in the thick of the action, which ...

Opinion: McDonald's goes pro-active in nutrition wars

, the satisfying taste of a Quarter Pounder with Cheese accompanied by well-salted fries and a thick chocolate ...

Bowie and Chris Martin to star in Extras' second series

was nominated for two Baftas in March, but missed out to Armando Iannucci's political satire 'The Thick of It ...

BBC Three and Four celebrate record performances

Thick of It'....Decade season, and Armando Iannucci's caustic political satire, 'The Thick of It'. BBC Three launched ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.