Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
during hard times and Hovis could have been a beacon of enduring values through thick and thin (the ...
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Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
, his thick Liverpool accent stronger than ever, as he lists New Order and The Smiths among his ...
Hovis designs Union Jack wrap for Royal Wedding
28 Mar 2011 | by John Reynolds
The Union Jack packaging will roll out across its Soft White range, in supermarkets from the end of March. The patriotic design and "100% British Wheat" tagline are being introduced to promote Hovis' use of flour milled from UK wheat. Packs will use colour coding to describe the loaves' thickness ...
Nestlé appoints G2 to handle Carnation digital account
23 Mar 2011 | by Sara Kimberley
, evaporated milk, toffee sauce and extra thick cream. G2 and Nestl were unavailable for comment. ...
Helen Edwards on Branding: Treats are in the thick of it
23 Feb 2011 | by Helen Edwards
diets are making our kids thick, as well as fat. The study, involving nearly 4000 children born ...
Heinz to put 100-year-old label on Cream of Tomato soup
01 Sep 2010 | by John Reynolds
, served with thick vanilla cream. ...
Helen Edwards on Branding: A prince among marketers
24 Aug 2010 | by Helen Edwards
before it became fashionable. The Prince should have insisted that it stick to this vision come thick ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
, as the squeezy version of the sauce lost the thickness traditionally associated with the product. Ultimately ...
Weight Watchers partners with Dairy Crest to launch reduced-fat cream
09 Oct 2009 | by Amy Golding
LONDON - Weight Watchers has teamed up with Dairy Crest to launch a reduced-fat thick cream, which
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
