Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
via a wired cable connection actually decreased . This shows that consumers are becoming increasingly ...
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Why does adland need a new creative agency?
31 May 2012
to be hard-wired to collaborate. Skill-hacking, joint ownership, face-to-face working in teams that include ... change hard-wired into it from birth. Whatever we think we need now, we'll need something different next ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
." In addition, Cond Nast has just completed an in-app survey of the May issues of GQ and Wired. Top line findings reveal that 84% of GQ readers and 82% of Wired readers say they are more likely to pay attention to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
The Economist and Wired. I celebrate our 10-year anniversary with the global chief executives and directors ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
down to the wire? Penalty shoot-out It's not hard to imagine. Picture the committee of a major ...
Bauer Media, Keys and Gray and Classic FM wins at Sonys
15 May 2012 | by Maisie McCabe
for BBC Radio 5 live Nominee: Gerr um On Side UTV Media for 102.4 Wish FM and 107.2 Wire FM Nominee: My ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Huffington Post - AOL CNET - CBS Interactive Wired.co.uk - Conde Nast Guardian - Reading the Riots ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
to steal a march on their competitors in this most wired of markets. MOBILE PHONES SMR SCORES ...
Prime
11 Apr 2012 | by Jonas Bodin and Therese Bohlin, Prime; Paul Alarcon, United Minds
in the different segments were contacted first (for example, Wired for the tech segment), thus encouraging the rest ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and Wired stores to soak up the latest tech gadgets and generally be inspired by what's in store. I resist ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
