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Xerox teams up with Wired to personalise magazine covers

29 Jun 2007 | by Staff

of US technology title Wired featuring subscribers' own photographs....at Wired.com . Xerox wants to promote the power of personalised digital printing to coincide with Wired s story on the future of personalisation. Although its brand does not appear on the cover, Wired ... press. Drew Schutte, publishing director of Wired Media, said: Wired is always looking for ways ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

24 Nov 2010 | by John Reynolds

by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.

An over-protective act of obstruction

24 Jul 1997 | by QUENTIN BELL, chairman of the Quentin B

intrusion into their personal affairs, is in danger of becoming little more than an expensive trip-wire...We can t help feeling that the Data Protection Act, designed to protect consumers from unwanted intrusion into their personal affairs, is in danger of becoming little more than an expensive trip-wire for unwary marketers. It is hard to see how the spirit of the Data Protection Act could extend ...

DMA/ROYAL MAIL AWARDS: Delivering results together - DMA/Royal Mail/Supporting the DMA awards makes good business sense for Royal Mail and has helped boost direct marketing’s status

24 Sep 1998 | by KEN GOFTON

will need to act fast if you want to sneak a last-minute entry under the wire. Call Janet Attwater ...

Direct Agency of the Year: OgilvyOne

15 Dec 2011

with the O2 win, which followed a hotly fought pitch that went down to the wire with the incumbent, Archibald ...

Search marketing: The big squeeze

21 Sep 2005

for three years,' he says. 'We will spend £2m on it this year, but it is close to the wire as to whether ...

Database segmentation to aid Home Service cross-sell

01 Feb 2005 | by Daniel Farey-Jones,

products that it offers. These include electrical wiring cover, plumbing and drainage insurance and Home ...

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

of view of three prominent business people, including Linked-In co-founder , editor of Wired magazine ...

The Economist seeks agency for DM business

11 Mar 2010 | by Matt Williams

, featured a man tightrope-walking on a series of red wires through various cities. It carried the strapline ...

Paul Armstrong joins Kindred as social media director

23 Jul 2009 | by Daniel Farey-Jones

published in Wired and PR Week magazines and he created a Twitter feed tracking the "death" of the media ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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