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BRANDING: Howies develops wraparound look for woollens line

the base-layer snagged on a barbed-wire fence - a reference to the woolly origins of the product while ...

Howies develops wraparound look for woollens line

the base-layer snagged on a barbed-wire fence - a reference to the Merino wool origins of the product while ...

ADVERTISING: BRIEFS

, showcasing the agency s international resources. Wired celebrates Technology magazine Wired ...

Gap rolls out iPad e-commerce app

brands, including the Financial Times, Wall Street Journal, Lonely Planet, and Cond Nast titles Wired ...

Condé Nast suffers brunt of 2009 recession

two new magazines last year Wired and Love bringing with them start-up costs. In light of this ...

180 unveils new Adidas campaign

. And it just seemed natural to wire them up and just shoot them because they were so good together ...

Starcom Motive wins pitch for Gore's UK media account

expanded the use of PTFE into electronic signal transmission for numerous product sectors. Its wires ...

BBH creates pan-Euro Levi’s brand campaign

, with an inflatable Romeo ending up impaled on a barbed wire fence. Previously, we ve relied on the strength ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Mark Ritson on branding: Why brands are at a premium

the professors wired up the students to a brain scanner they observed that increases in price gave them more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.