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As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.
Music Sales has taken the innovative step of launching the first ever Web site selling sheet music. This commercial venture uses quick-browsing technology, a system to protect copyright interests and inbuilt security measures to safeguard purchasers. Carrie Rose looks at the company s strategy to bring...
It’s time to re-wire broadcast sponsorship so that it works for the next generation of viewers...to such an extent that such a brand strategy has well and truly reached its sell-by date. It s time to re-wire ...
It's a common joke in many families that the only person who knows how to programme the video recorder is the youngest in the house. Now that household technology has spread to the PC and the internet, it's not surprising that children are also the masters of the new-media domain.
It's a common joke in many families that the only person who knows how to programme the video recorder is the youngest in the house. Now that household technology has spread to the PC and the internet, it's not surprising that children are also the masters of the new-media domain.
wired up with personal PCs and the internet....Last week Chancellor Gordon Brown used the Budget to declare his aim for everyone in the UK to get wired up with personal PCs and the internet. So how easy do the UK s major electrical retailers make it to comprehend, buy and maintain a home computer system? We set out to assess ...
dancing silhouetted figure with wires leading from her music player into her knickers.
the wire shopping baskets, displays, safes, ladders, mops buckets and office supplies. Woolworth stores ...
While The Wire has sadly come to an end, FX continues to bring us the best of US TV with Breaking Bad. Right from the off, this tale of a science teacher with terminal lung cancer refuses to pander to primetime TV conventions. The always-brilliant Bryan Cranston, from Malcolm In The Middle, hits the perfect ...
is set to go right to the wire. DATA FILE - XMAS SPENDING 31% of people plan to spend more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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