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Think BR: Wired for sound

24 Feb 2012 | by Louise Brice

Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI.

Editor's Comment: High-wire act for The Sun on Sunday

22 Feb 2012 | by Noelle McElhatton

Although they're not shouting too loudly about it, some advertisers have missed the News of the World since its closure last July.

Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4

16 Feb 2012 | by Katherine Levy

'Oreal. In an age when creativity and partnerships supposedly matter much more than barking TVRs down the wire ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

down to the wire? Penalty shoot-out It's not hard to imagine. Picture the committee of a major ...

Conde Nast offers advertisers tablet metrics

25 May 2012 | by Nick Batten

." In addition, Cond Nast has just completed an in-app survey of the May issues of GQ and Wired. Top line findings reveal that 84% of GQ readers and 82% of Wired readers say they are more likely to pay attention to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...

Apps help Rashbass prepare for The Economist's first fall

08 Feb 2012 | by Arif Durrani

s exhibition at The National. The success of cable TV broadcaster HBO, home to The Wire and The Sopranos ...

Why aren't more women in top roles?

19 Jan 2012 | by John Tylee

Advertising's top women have always been accomplished jugglers. But the latest IPA Census figures confirm how difficult it is for them to perform on the high wire. Indeed, the gender divide in agency boardrooms - long regarded as a bit of a circus - shows no sign of becoming less wide. The IPA Census shows ...

City & Corporate: The Week in the City

30 Mar 2012

He previously worked in corporate broking and specialist equity sales for investment banks including Evolution Securities and KBC Peel Hunt. Bridon International, a global steel and wire rope manufacturer and a subsidiary of the Melrose Group, has retained WITH PR on a corporate comms brief. The recent ...

Albert Read promoted to deputy managing director at Condé Nast

11 Jan 2012 | by Lynsey Barber

at Cond Nast since 2006, adding the role of publishing director of Wired to his remit in 2009. Prior ...

George Eustice: Coalition sniping weakens Budget

15 Mar 2012 | by George Eustice

in private. The deliberate leaking of letters by certain Liberal Democrats that put the wiring of coalition ...

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