Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
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I don t think we are as straightforward as that," he said. "But I think they think of us in a more expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights ... be doing? I think there s a bit of a three point plan here: Get closer to your own data. Slice ...
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
of soldiers returning home and hugging their loved ones. The video focuses on one soldier, who proposes ...
are seeing tremendous opportunity, thinking more horizontally, supporting clients across the commercial ...
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...
and he was fantastic; Rory Sutherland you can t fail to think he s brilliant; but [there's been] some ...
ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.