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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

I don t think we are as straightforward as that," he said. "But I think they think of us in a more expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights ... be doing? I think there s a bit of a three point plan here: Get closer to your own data. Slice ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.

Celebrities back same-sex marriage campaign

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

of soldiers returning home and hugging their loved ones. The video focuses on one soldier, who proposes ...

Peter Ross made head of Weber Shandwick's tech team

22 May 2012 | by John Owens

are seeing tremendous opportunity, thinking more horizontally, supporting clients across the commercial ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

Media360: Claudine Collins on being followed by Rubins and Parker

22 May 2012 | by Maisie McCabe

and he was fantastic; Rory Sutherland you can t fail to think he s brilliant; but [there's been] some ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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