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Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers.

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

that is synchronised to the show you're watching on TV, we think that Zeebox finally delivers on that magical click ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

an overclaim like it. This campaign lives online as well as on TV. I just can't help thinking there are better ... thinks he needs help sorting his contacts when, actually, he's fine. Charming enough. And there's a Red ... /photography and the "make it count" line. I think the line is great, but there's no idea as such and zero joy. The Olympics ...

Leo Burnett promotes Hedger to UK group MD

09 Feb 2012 | by Sara Kimberley

and content delivery for clients. Hedger said: "I think there will be a new generation of leaders like me ...

Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

on our roster for below-the-line creative work, and we think it makes sense both commercially ...

Is media fairer to women?

09 Feb 2012 | by Alasdair Reid

sales (also now run by a woman, come to think of it) employs fewer out-and-out orcs these days and even ... to deliver value to clients. Connectivity, collaboration and holistic thinking will help agencies achieve ...

Russell Davies: Cheap screens are encouraging lazy advertising from all

09 Feb 2012 | by Russell Davies

greeting cards a couple of weeks ago. They cost about EUR30. You can send them to your friends. Think about ...

Things we like

09 Feb 2012 | by Staff

thinking of applying. But the copy says "discuss it with us and no-one else", so now we can't. Rileys ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

growing number of brands thinking beyond simple ad formats and developing content-based partnerships ...

Best of the blogs

09 Feb 2012

, as if they think that, by acting like them, they'll be perceived in the same way as them. I remember once being ... cheap and nasty, and we could change this perception by suggesting they "borrowed" their thinking ... quite quickly. But a start must be made and I think a warm-up post on gender equality might be a good ...

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