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The Army 'start thinking soldier' by Publicis & Publicis Modem

06 Apr 2009

The campaign, which aims to engage 17-21 year olds, begins with a TV spot encouraging viewers to start thinking soldier by presenting them with a dilemma: You need to invade a suspected explosives factory in the desert, what would you do? ...

The Army 'start thinking soldier' by Publicis & Publicis Modem

06 Apr 2009

The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.

Soldiers ordered not to use Facebook

16 Feb 2009 | by Ben Bold

LONDON - Army chiefs have banned soldiers from using social networking sites such as Facebook...wife and kids or even play Call of Duty 5. Do they really think we're going to give away secrets ... not an outright ban, pouring cold water on The Sun's claims. He said: "Of course soldiers are allowed to go ...

Army forced to defend 'Start thinking soldier' campaign after consumer backlash

20 Jul 2009 | by Fiona Ramsay

LONDON - The British Army has moved to defend its 'Start Thinking Soldier' campaign after...and Start Thinking Soldier is an extension of this with increased feedback and interaction. STS does ... become a soldier.' The campaign targets under 24-year olds who might not have considered a career ... that soldiers actually die in a war?' Another reader replied: War is one big adventure if the Army TV ads ...

British Army in virtual reality push to back 'Start thinking Soldier' campaign

12 May 2009 | by Fiona Ramsay

, it is taking its 'Start Thinking Soldier' marketing campaign offline with a major six-month drive targeting...'s Start Thinking Soldier campaign, created by Publicis Modem and Skive, launched last month on TV ... of being a soldier. The Army's recruitment teams will use virtual reality headsets to show people ... 's Olympia in June. The second strand of the campaign will mimic the Start Thinking Solider missions ...

MoD press chief endorses soldiers on Facebook

15 Feb 2008 | by Matt Cartmell

Recent reports have told how the MoD is starting an "offensive" against soldiers in Iraq and Afghanistan who use Facebook and MySpace to complain about poor equipment, accommodation and pay - in turn ... don't think we're bad at it, but there's room for improvement.' The comments come as the press ...

Pressure grows on Daily Mirror to name source soldiers

04 May 2004 | by Gordon MacMillan,

LONDON – Pressure is growing on the Daily Mirror today to name the soldiers who gave...newspaper has fitted our troops up and spread hatred against the British people in the Arab world. I think ... by its claims that British soldiers abused Iraqi prisoners despite a growing body of evidence ... and the uniform the soldier photographed is wearing. They point to the fact that there is no sign of dirt or sweat ...

MEDIA: Time for Labour to re-think its new media policies

19 Apr 1996 | by MAGGIE BROWN

s observation about his soldiers: I don t know what effect they will have on the enemy, but by God...s observation about his soldiers: I don t know what effect they will have on the enemy, but by God ... . I don t think Labour is seeking to erase the 20 per cent limit simply to favour Mirror Group ... also thinks newspapers are in long-term decline and that the new forces moulding public opinion ...

The Sun backs charity for wounded soldiers

30 Mar 2009 | by Fiona Ramsay

to Help for Heroes. The Help for Heroes charity was set up to give support to the wounded soldiers ...

Brutal and to the point

28 Jul 2011

How did a pie save the lives of thousands of soldiers?...of the London Design Festival. Diary thinks it might merit a visit, if only to stock up on Champagne and canapes ...

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