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Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

. I'm really inspired by ... TM: General life and observing people. I love to run and think. GM ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

with the soldiers: "We are Frubes and we are proud, rip our heads off, sing it loud!", and "suck our guts out ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

couldn't thinks of a more fitting way to mark its enduring appeal and the launch of the new lolly ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

29 May 2012 | by Arif Durrani

score, which I think is really valuable... We can start measuring the strength, depth, variety of our ... net promoter as a key measure of our relationship with client service, so I think it's real and I think many people here today are trying to employ that kind of measurement." Video produced ...

Sheba 'follow your passion' by AMV BBDO

28 May 2012

, at first, you don t know the cat is watching me, so I think viewers are in for a surprise!" The spot ...

Turkey of the Week - Karmarama, Pilgrims Choice

24 May 2012

Sara Kimberley doesn't think there is anything original about Karmarama's new ad for the cheese

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

I don t think we are as straightforward as that," he said. "But I think they think of us in a more expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Media360: Claudine Collins on being followed by Rubins and Parker

22 May 2012 | by Maisie McCabe

and he was fantastic; Rory Sutherland you can t fail to think he s brilliant; but [there's been] some ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

remembered and is good, I don t think it s great (yet), nor do I think it will fundamentally change ...

PPA Conference: Content is king says MediaCom's Bozeat

10 May 2012 | by Sarah Johnson

sort of funding mechanism for that, then they need to start thinking about the brands that might ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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