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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

the FA Cup]. The League clubs have a real chance against the Premiership big boys. "And I think ... 's link with Carling in the popular imagination, Woodburn said he did not think there was a silver bullet ... think most of it is the legwork of making sure the adoption among journalists, managers and players ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. Freelancers may be tempted to prefer short-term levers of success, rather than thinking about the long ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

months. - Digital dexterity doesn't equate to critical thinking Just because teens are using more ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

-old. 'This is a bank where you don't say "I think", you say "I know". It is a very tough environment ... and we're not looking for the next great endline,' he says. 'I think that all things run their course ... that will make consumers 'feel reassured' about banking with HSBC. 'If I'm honest, I think we were lucky ...

Diary: Adland's fashion queen

31 May 2012

Want to hear what M&C Saatchi's UK boss, Lisa Thomas, thinks about dresses and shoes?

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

What do you think the most wanted superpower is these days? Well, a cursory glance towards...and their own clarity of purpose. I (rather grandly) like to think my superpower is that of "in ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

of questions and issues dumped on you and people must think you're a millionaire. But most difficult ... problem to think about - not least because of their scale. They've got 19,000 users dying every day - just think how many are being born. russell@russelldavies.com ...

All about ... Newsworks

31 May 2012

used to it sooner than we think. At least we've been spared the efforts of the sorts of branding gurus ... press as much as any other medium. We need to start thinking differently - it's not just about printed ... , The Telegraph or the Mail or The Sun can be accessed through a variety of channels these days. So "thinking ...

Will the Govt's comms strategy work?

31 May 2012

's an important one - will now fall to the 'hubs'. "However, I think the new simpler frameworks will mean fewer ... , Karmarama "I'm very glad the limbo period since the axing of COI was announced is over, although I think ... agencies more access to senior clients early in the process so that the work is quicker and better. I think ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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