Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
of the iPad in April, one might think that Rafferty would enthuse about the product's prospects. But she ...
Click
to remove filters
will suffer and citizens will have their privacy invaded. We think the previous Government's rushed approach ...
of the iPad in April, one might think that Rafferty would enthuse about the product's prospects. But she ...
at Microsoft and i-level. Smart think!ng Personalised Ads 1. Don't make consumers feel their privacy ...
real prospect of widescreen video chat and social viewing. SMART THINK!NG TV INNOVATION 1 ...
what you think they are measuring and when you 'do' branding you may not be doing what you think you ...
was completely taken aback. He had a think and then came back to me, saying he wanted to use the campaign as a ... than go away and think they have fixed the problem without any communication since the chemistry ...
. NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...
owners a much more challenging time. You might think it fortunate, then, that its replacement ... like to think of themselves as content providers, it may not be in their best interests to sink ...
shoot the messenger. They then start thinking that procurement is all about making savings, but that ...
for performance. The biggest risk comes from the abrogation of that responsibility. Like those who think ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.