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BT and Talk Talk partner for Digital Economy Act High Court challenge

will suffer and citizens will have their privacy invaded. We think the previous Government's rushed approach ...

Profile: Anna Rafferty, managing director, Penguin Digital

of the iPad in April, one might think that Rafferty would enthuse about the product's prospects. But she ...

Masterclass: Personalised ads

at Microsoft and i-level. Smart think!ng Personalised Ads 1. Don't make consumers feel their privacy ...

Future TV: Telly's vision

real prospect of widescreen video chat and social viewing. SMART THINK!NG TV INNOVATION 1 ...

Reinventing marketing: Behavioural economics will shake marketing to the core

what you think they are measuring and when you 'do' branding you may not be doing what you think you ...

Whatever happened to fair play?

was completely taken aback. He had a think and then came back to me, saying he wanted to use the campaign as a ... than go away and think they have fixed the problem without any communication since the chemistry ...

Opinion: The Marketing Society Forum

. NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...

Jeremy Lee on Media: Context is everything

owners a much more challenging time. You might think it fortunate, then, that its replacement ... like to think of themselves as content providers, it may not be in their best interests to sink ...

Is procurement killing marketing creativity?

shoot the messenger. They then start thinking that procurement is all about making savings, but that ...

Andrew Walmsley on Digital: Make your affiliations pay

for performance. The biggest risk comes from the abrogation of that responsibility. Like those who think ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.