Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
. If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...
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New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
thinking and ambitious and brave design the most. Noelle McElhatton, editor of Marketing magazine, said ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ... . The more forward-thinking readers will be wondering why you need the Activation team, tying up valuable ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
are never intended to reveal what people think about an issue. Don't confuse them with opinion polls, which ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
to create value for shareholders in the long run is to create value for the customer. When you think of customers, the art of the sales guy is making you buy things you didn't think you wanted. The art ... primary role has to be to support their delivery. I don't think there is a delineation between sales ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
think') and exaggeration ('it'll never work', 'always', 'all'). Mark Thomson is Olympics ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
The past few years have been about acquisition of followers but it is now time to think about propagation ... Measurement is key so count what matters Think global Bring in external consultants ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
multinationals have, to paraphrase Unilever chief executive Paul Polman, switched their thinking away from New ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
