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think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... in each of the two previous years. Polman explains this away as the thinking typical of people obsessed ... -termism in business? How does such thinking affect the process of marketing? Polman : It's easy to make ...
When it comes to understanding how advertising works, we know that what people feel about an ad matters at least as much as what they think about it. Indeed, what an individual feels matters more than they can express, or even be aware of. In that context, how much use can it be to ask people ...
Describe yourself in three words . Passionate, musical and dedicated. What would you be if you weren't a brand manager? A musical theatre performer in the West End. What attracted you to your current job? Andrex is a true British heritage brand at the top of its game. Forward-thinking ...
marketers may do better to think small...yet. As you step forward in the queue to make your normal order, something prompts you to think ...
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels ... . The voiceover in the ad says, "We think the time has come to acknowledge [feet] by keeping them fresh and dry ...
fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ... at an incredible rate because they have been willing to think differently and to question the status quo. "This is a very unique opportunity that I don t think marketers have had over the last several decades ...
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks ... to be the year of the shopper . There s never been a better time to re-think your approach. Kerry Bateman ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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