HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
-old. 'This is a bank where you don't say "I think", you say "I know". It is a very tough environment ... and we're not looking for the next great endline,' he says. 'I think that all things run their course ... that will make consumers 'feel reassured' about banking with HSBC. 'If I'm honest, I think we were lucky ...



