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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ... to adjust their thinking and pace to keep up. Marketers need a corporate culture that builds ...

EdenCancan look to expand market for Duchamp

: His work is very diverse and I think we will really show people a great side to Duchamp, which some people may think of as quite floral but in this case is really cutting edge. We re looking how we can ...

NBA gets serious about cracking UK

an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead...they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... from tapping into. More teens now think it is important to lead an adventurous life - 5% more than ...

The changing face of music tie-ups

's not just about sponsored performances any more. I don't think that is meaningful for a consumer ...

Apple cements most valuable brand status as UK's giants slide

ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

The truth about lying on your CV

Magazine. 'With graduate jobs so thin on the ground, it is tempting to think you need to show something ... . - Are these measures foolproof? It's unlikely, but I would ask any individual to think about what their intention ... . Twitter feed Marketing asked Twitter users what they think of people lying on their CVs - and whether ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

. If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...

We'll Call You - McVitie's Jaffa Cakes

don't have to leave your name if you don't want to. Mktg: I think I'd rather not, if that's OK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.