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Media Analysis: Pictures pave way to magic of travel

in their approach.' He also recommends more lateral thinking when pitching to less obvious titles such as Food ...

Railtrack case puts focus on Gov't PR

out is referred to as 'grannies losing their blouses'. On another occasion Vadera says: 'I think ...

Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television

that it's sometimes hard to think strategically in that kind of environment.' A wise hire, no doubt ...

Brains supports Welsh rugby at the right time

strategy: 'More positive thinking from Brains'. Objectives To create awareness of Brains as the sponsor ...

Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing

Chalmers. 'I'd been thinking about it for a couple of years and instinctively it just felt right. I always ...

City & Corporate: Flotation PR needs long-term thinking

Jessops, the high-street camera retailer, is having a hard time, but should anyone be surprised? As if the rush to digital was not disruption enough, the industry now has to cope with cameras in mobile phones.

Profile: Soccer socialist - William Gaillard, director of communications and public affairs, Uefa

with such egalitarianism? He responds: 'People say the Champions League has created a monster. I don't think that ...

Public Sector: Post-industrial revolution

city that can think of itself as a destination and build a communication plan around that is one step ... at the negative impact PR can have on a destination to think how it can also work in a positive way. Think of how ... to offer, especially in the South-East, where they think we are dirty, violent and industrial ...

Profile: The cheerleader - Tim Hollingsworth, director of policy and communications, UK Sport

bespectacled corporate appearance. 'You're going to think I'm lying - the wreck I am now,' he whimpers ...

Opinion: Fans have little voice in Man Utd plc

think they matter but they don't. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.