Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...
We'll Call You: Land Rover
02 May 2012
Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover...Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a ... that mean it will not be available in the UK? I and a number of my friends were thinking of clubbing ... questions about this before. I think the best thing I can do is refer you to one of our local dealers. Where ...
Honda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
media strategy and platforms. The agency must be able to think creatively and be able to create one ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
19 Mar 2012
total rebrand to appeal to a younger audience, I think Peugeot may have cracked it. ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
think') and exaggeration ('it'll never work', 'always', 'all'). Mark Thomson is Olympics ...
Global's Classic FM in £1m deal with Nissan
05 Mar 2012 | by Maisie McCabe
, which we think will resonate perfectly with the Classic FM listener and their uncompromising passion ...
Telegraph Media Group in six-figure deal with Kia
05 Mar 2012 | by Nick Batten
of the campaign, shaking off old perceptions and introducing a new way of thinking." Amy King, head of press ...
Kwik-Fit pushes value message with £5m campaign
01 Mar 2012 | by Matthew Chapman
the insight that consumers like to think they are getting something extra. Humorous creative will show satisfied customers who think it's their friendship with a Kwik-Fit centre manager that has led to a great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
