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EdenCancan look to expand market for Duchamp

: His work is very diverse and I think we will really show people a great side to Duchamp, which some people may think of as quite floral but in this case is really cutting edge. We re looking how we can ...

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead...they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... from tapping into. More teens now think it is important to lead an adventurous life - 5% more than ...

Apple cements most valuable brand status as UK's giants slide

ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Nike marketing boss attacks 'institutionally analogue' businesses

you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...

Nike marketing boss attacks 'old' approach to social-media

metrics on to new channels. "Too many businesses are thinking 'I need to sell inventory', rather than ...

Sector Insight: Childrenswear

. Pricing . Six in ten parents think price is the most important factor when shopping for their children s clothes with more than half thinking kids clothes are overpriced. Replacement purchases ... thirds of 7-12 year olds think it s important to look good. Source: Mintel Retailers at which ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

for the effect the games were going to have on the industry. He said: "Lots of people think new Olympics sponsors will stay with the sports market and lots of people also think that the industry will dry up ...

Reebok fitness competition lands TV slot

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.