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Capital One Cup 'will help brand stand for opportunity'

the FA Cup]. The League clubs have a real chance against the Premiership big boys. "And I think ... 's link with Carling in the popular imagination, Woodburn said he did not think there was a silver bullet ... think most of it is the legwork of making sure the adoption among journalists, managers and players ...

Think BR: Cookie monsters

Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media.

Think BR: Are you managing what you measure or measuring what you manage?

it - on hygiene factors - and to beat them where it really matters, on differentiators. Think and measure ... of the need to both think and measure holistically, rather than in individual business silos: as the customer ...

What brands should know about the dark side of Facebook

months. - Digital dexterity doesn't equate to critical thinking Just because teens are using more ...

More! revamps for the 'boomerang' generation

way anymore. She said: "I think our readers are less inspired by celebrities and no longer compare ...

PR professionals urged to show caution over correspondence with media

The Leveson Inquiry has served as a wake-up call but I don't think businesses have woken up to the reality ... and texts, which all feature speed and informality, the key is to think 'what does this wording say about me ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

of questions and issues dumped on you and people must think you're a millionaire. But most difficult ... problem to think about - not least because of their scale. They've got 19,000 users dying every day - just think how many are being born. russell@russelldavies.com ...

All about ... Newsworks

used to it sooner than we think. At least we've been spared the efforts of the sorts of branding gurus ... press as much as any other medium. We need to start thinking differently - it's not just about printed ... , The Telegraph or the Mail or The Sun can be accessed through a variety of channels these days. So "thinking ...

Double Standards - 'Media agencies need to be comms specialists'

consultancy advice than before? Clients are looking for much more strategic thinking from their agencies ... for the smartest thinking that can help drive their business. Principally, it's about the people - both their quality of thinking and how well they will fit with the client. - How has the relationship between ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.