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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

it - on hygiene factors - and to beat them where it really matters, on differentiators. Think and measure ... of the need to both think and measure holistically, rather than in individual business silos: as the customer ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

party and will launch further ad campaigns to push the "summer to remember". Mann said: "I think ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

I don t think we are as straightforward as that," he said. "But I think they think of us in a more expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights ... be doing? I think there s a bit of a three point plan here: Get closer to your own data. Slice ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...

Anthony Hilton: Tesco loses out in likeability stakes

17 May 2012 | by Anthony Hilton

this is partly because the people at the top no longer make an effort to be known. It is so much easier to think ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ... % think the products are innovative, and almost six in ten (59%) believe store brands offer unique ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

gridlock. We had those problems on and off through the year, but I think we are through them ... I do, but I can't do what you do.' 'We looked at him thinking, "are we in deep doodoo?"' recalls ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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