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The age of the interim marketer

. Freelancers may be tempted to prefer short-term levers of success, rather than thinking about the long ...

Apple cements most valuable brand status as UK's giants slide

ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

in this space. But I see no particular signs of that [with Facebook]. You think Facebook can grow further ... Polman he s a very impressive individual. I think the two things will converge not that TV ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

We'll call you: Everything Everywhere

or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new ... to execute it in a way that demonstrates fresh thinking, new possibilities. So we ve underpinned that promise ... as NFC rolls out. Do you think consumer fears of NFC are well grounded? The fact that you re ...

O2 seeks help to drive 'talking' around products

O2 is on the hunt for agency support to integrate activities between its strategic comms thinking

Think BR: How can brands harness the power of NFC?

monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...

Telefónica Digital hires Bite and Access for global brief

technology brands and services around the world, drove our thinking and passion for the business. We ...

Nicola Green: Ringing the changes

understands that she may have to take a step back 'before my team orders me to'. 'It's not that I don't think ... need to communicate to the layman, who just thinks 4G is a buzz word, the benefits of what a faster ... to think very laterally and work across all comms functions to amplify campaigns. She's very clever ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.