New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
thinking and ambitious and brave design the most. Noelle McElhatton, editor of Marketing magazine, said ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ... to adjust their thinking and pace to keep up. Marketers need a corporate culture that builds ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
ahead of the curve. "I think that the decline we have seen in recent years is a reflection of the UK ... are struggling. "I don t think it s a long-term trend but I do think it s a warning shot as to what the UK ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
. If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
metrics on to new channels. "Too many businesses are thinking 'I need to sell inventory', rather than ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... by others. And from where I sit looking across all three sides of the industry I think we may ... ; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
Consulting Group report. But - whether you think the law is good or bad - organisations must still comply ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
more helpful than giving the false comfort of thinking that being overweight is somebody else s fault ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
