The truth about youth: TV and young people
16 Jun 2011 | by Thinkbox
Thinkbox takes us through its latest research into TV and young people, revealing
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How creativity in TV advertising impacts the brain
29 Sep 2010 | by Thinkbox
Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it...Background In June 2010, Thinkbox released results from its first neuroscience study ... impacts upon the brain. There were three main hypotheses to the Thinkbox study: Do TV ads ... Thinkbox employed two of the most respected global neuroscience organisations: Neurosense in the UK ...
Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
.com case study at the Thinkbox website ...
Combine TV and online to boost brand perception say trade bodies
10 Jun 2008 | by Thinkbox and IAB
significant increase in likelihood of purchase, according to the trade bodies Thinkbox and the IAB....Thinkbox and the IAB (the Internet Advertising Bureau) have released research which shows ... instant online response to TV ads Thinkbox and (IAB) show that using TV and online together ... of as TV advertising rather than online advertising . Tess Alps, Chief Executive of Thinkbox, said ...
Thinkbox awards judges revealed
02 Dec 2008 | by Media Week
Thinkbox has announced the judges for the 2009 Thinkbox TV Planning Awards...., Thinkbox chief executive - are drawn from the advertiser, broadcaster, creative and media agency ... should be submitted to Thinkbox by the end of February. ...
MediaCom scoops Thinkbox account
11 Apr 2008
Thinkbox, the marketing body for commercial TV, has hired MediaCom as its first media agency....consultancy role. The agency has previously worked on a project basis for Thinkbox, handling media planning and buying. The appointment follows that of The Red Brick Road as Thinkbox's first creative agency ... Robinson, and the planning manager, Stephen Ward. Lindsey Clay, the marketing director at Thinkbox, said ...
UKTV reinstates Thinkbox membership
24 Aug 2010 | by Jeremy Lee
UKTV has joined Thinkbox, meaning the commercial-TV trade-marketing body now represents all...Dave, Watch and Gold, was an original member of the consortium involved in the creation of Thinkbox ... broadcaster will become a full member of Thinkbox, with its executive director, business and operations, Julia ... Jordan. 'What better time to join forces with Thinkbox to broadcast the fact that this medium is in its ...
Thinkbox studies TV engagement
02 Nov 2005
Thinkbox, the commercial TV marketing body, is to embark on its first research project, after...in late spring. Until now, Thinkbox has relied on research from its member TV stations. Separately, Thinkbox has unveiled its marketing plans for 2006, which include an advertiser-focused event, a series ... to Thinkbox as marketing director to assist Justin Sampson, as the body makes the transition to a standalone ...
Thinkbox opens TV Roundtables
16 Mar 2005
Thinkbox, the new TV marketing body, has teamed up with Marketing to invite marketers.... They will allow marketers to share their thoughts and concerns with Thinkbox's eight board members, from each ... and discuss what Thinkbox needs to do for its customers. Thinkbox was launched on 21 February by Channel 4 ... customers get the best out of television. To join the TV Roundtables, email info@thinkbox.tv or call 020 ...
Thinkbox highlights “difficult” audiences
07 Jun 2006 | by Sheelagh Doyle
TV Marketing body, Thinkbox, is launching TV Bites, a series of ten minute DVDs aimed at giving...Pollard, partner at Naked and Tess Alps, chairman, PHD Group UK and incoming Thinkbox chief executive ... will be available via the Thinkbox website www.thinkbox.tv . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
