All about ... Newsworks
31 May 2012
medium, Thinkbox, by hiring an irresistibly pitiful-looking dog as its lugubrious figurehead. The Radio ...
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Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
) Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board ...
Pick of the Week - The Red Brick Road/Thinkbox
10 May 2012
Ian Darby feels all warm inside after watching the Thinkbox "Harvey and the rabbit" ad from The Red
Do media plans need mags?
10 May 2012
the medium than its counterparts in other media - notably Thinkbox and the Radio Advertising Bureau ...
All About ... Tablet adoption
03 May 2012
's something in this for TV companies too. Thinkbox research continues to show that people watch TV on tablets ...
50 over 50
03 May 2012
But the best way to gain knowledge is through experience, and those who have 'been there and done that' can make blind faith in youth look misplaced. Campaign celebrates the 5.7 per cent of the industry over the age of 50 that are still shaping adland. TESS ALPS 58 Chief executive, Thinkbox ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
the gaps,' she adds. In the debate below, which was hosted by Thinkbox last week, Mark Lund, former ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
to reach.' Tess Alps, chief executive of commercial TV body Thinkbox, agrees: 'Liking is the single biggest ...
Things we like
29 Mar 2012
declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We were honoured on Monday to attend a Thinkbox-sponsored debate in the House of Commons. The timely ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow, brands needed to reach people who didn't buy their category very often. However, Facebook fans "skew massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
