30 May 2012
| by Daniel Farey-Jones
Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012
29 May 2012
| by Maisie McCabe
Tess Alps, chief executive of Thinkbox, is to take the role of executive chair at the commercial TV....
Alongside Alps, Thinkbox's executive team includes managing director Lindsey Clay , research and planning director Neil Mortensen, and marketing director Andrew MacGillivray.
A spokesman for Thinkbox said the changes were not a precursor to Alps leaving the organisation.
Alps was appointed as Thinkbox ...
11 May 2012
| by Ben Hall
The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five....5. Thinkbox 'Harvey and Rabbit' by The Red Brick Road
5,040 shares this week
All time: 13 ...
30 Apr 2012
Thinkbox has unveiled its new spot featuring Harvey the dog, the star of the trade body's previous...The ad is available to watch online at www.thinkbox.tv and launches on TV tomorrow (Tuesday 1 May).
It was created by Mark Slack and Gemma Phillips at The Red Brick Road, and directed by Si Ad through Academy. ...
12 Apr 2012
| by Jeremy Lee
MPG Media Contacts leads the way with three nominations in the shortlist for the 2012 Thinkbox TV...nominated in Ongoing for John Lewis.
Thinkbox received a record 73 entries for the awards, held ...
on 30 May.
The final judging takes place next week and the panel, chaired by the Thinkbox chief ...
28 Mar 2012
| by Arif Durrani
Thinkbox has unveiled plans to launch the next instalment of its TV advertising campaign...by Thinkbox s shareholders Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.
Media planning is being handled by MediaCom.
Andrew MacGillivray, marketing director at Thinkbox, said: "Thinkbox ...
remind advertisers what TV does for them."
Harvey first appeared in a Thinkbox ad in September 2010 ...
03 Feb 2012
| by Maisie McCabe
Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media...Previously membership was only available to UK TV broadcasters but moving forward Thinkbox ...
TV industry.
Although UK advertising will continue to be Thinkbox's primary mandate, it is also recognising TV is increasingly a global business.
A spokesman for the body said Thinkbox wants ...
27 Jan 2012
Thinkbox has opened entries for the Thinkbox TV Planning Awards 2012. The awards, held
26 Jan 2012
| by Jeremy King
Thinkbox, the commercial TV marketing body, has launched the Thinkbox Planning Awards 2012...This is the fifth consecutive year that Thinkbox has run the awards and the closing date ...
Best use of TV innovation
Best use of TV for response
Tess Alps, chief executive at Thinkbox ...
to produce telling results."
For more details on the awards and on how to enter, head to Thinkbox ...
12 Oct 2011
| by Staff
Television marketing body Thinkbox is unveiling a study into the ROI of advertising at a live event...display and outdoor.
Thinkbox said the research also looks at "media effectiveness across sectors ...
and planning director at Thinkbox, said: "Payback studies are a part of Thinkbox s DNA.
"Nothing is more ...
.
Schedule:
9.30 - 9.40: Introduction
Lindsey Clay, managing director at Thinkbox will introduce ...