Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
to reach.' Tess Alps, chief executive of commercial TV body Thinkbox, agrees: 'Liking is the single biggest ...
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The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
the gaps,' she adds. In the debate below, which was hosted by Thinkbox last week, Mark Lund, former ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
to talk to everybody." Tess Alps, head of commercial TV trade body Thinkbox, insists it is a ...
Linear TV viewing maintains high in 2011
24 Jan 2012 | by Alex Brownsell
the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox....linear TV viewing, up 1.3% year on year, due to successes such as ITV s Downton Abbey. Thinkbox ... , but expects the daily figure to stay near the four-hour mark. Lindsey Clay, Thinkbox s managing director ...
Marketing's Top 10 Quotes of the Year
19 Dec 2011 | by Rachel Barnes
if we all continue to talk in a negative way.' TESS ALPS - Chief executive, Thinkbox (in an open ...
Agency of the Year 2011: The Judges
13 Dec 2011
. Tess Alps, Chief executive, Thinkbox Alps' broadcast career has spanned three decades; she joined Thinkbox in 2006 from PHD. Alps is a Fellow of the Royal Television Society and a member of Bafta ...
Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
body, Thinkbox, disputes this. She says the notion that television is the secondary screen comes from a ... you see it fast-forwarded. Source: Thinkbox ...
Launching a brand's first ever TV campaign? Here's a five-point plan
24 Nov 2011 | by Andy Fry
making their TV debuts present a different story. According to TV industry marketing body Thinkbox ... the renewed lure of traditional media? The low cost of airtime is a critical factor, says Thinkbox ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
, chief executive of commerical TV body Thinkbox, says that 'navigational brands' offer consumers ...
What's behind the current schmaltz factor?
13 Oct 2011
rational advertising have been much-analysed over the years. TV marketing body Thinkbox says plugging ... -term memory encoding; exactly the areas any brand should be seeking to tap into, claims Thinkbox. While ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
