Among the contenders
23 Mar 2010 | by Richard Abbott
to be Heinz Lactalis Nestle Chilled Dairy UK Munch Bunch Thinkbox ... Business Intelligence 2009 Thinkbox The revitalisation of 'Brand TV ...
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Future TV: Telly's vision
13 May 2010 | by Adam Woods
online," says Tess Alps, chief executive of Thinkbox. The further implications of on-demand TV ...
Andrew Walmsley on Digital: Difficult viewing
03 Mar 2010 | by Andrew Walmsley
of thinking about behavioural economics, and its effect is being felt now in the world of TV. Thinkbox ...
Spreading the word
05 May 2009 | by Sarah Johnson
The decision by Thinkbox to launch its first TV ad campaign is a clear signal of the industry ... campaign, Thinkbox had to establish how it would comply with Ofcom regulations. Promotional airtime can ... , but TV doesn't work like that,' says Thinkbox marketing director Lindsey Clay. The press trade bodies ...
Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
at the TV industry's Thinkbox forum. 'The Sky+ box will store ads, which can be substituted into scheduled ...
Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
such as the iPlayer.' Thinkbox, the marketing body for commercial TV, addressed this concern at its Televisionaries ... . Thinkbox chief executive Tess Alps said at the conference that TV content is being 'liberated through ...
Sky plots targeted ads by 2011
25 Nov 2008 | by Fiona Ramsay
and accountable.' Speaking at the Thinkbox Televisionaries event, Sky Media managing director Nick Milligan said ...
What lies ahead for broadcasters and advertisers in a multi-platform era
25 Nov 2008 | by Fiona Ramsay
such as the iPlayer.' Thinkbox, the marketing body for commercial TV, addressed this concern at its Televisionaries ... . Thinkbox chief executive Tess Alps said at the conference that TV content is being 'liberated through ...
Marketing heroes
18 Nov 2008 | by Nicola Clark
'. Tess Alps, Chief executive, Thinkbox Hero John Webster former creative director, BMP My marketing ...
Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness
04 Nov 2008 | by Raymond Snoddy
television as part of their campaign. This will come as pleasing news for the sponsor of the awards, Thinkbox ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
