to remove filtersPR needs big media and ad-land to expand creative ideas
01 Apr 2009 | by Tess Alps
have managed it. Tess Alps is chief executive of Thinkbox, tess.alps@haymarket.com ...
Search results for Thinkbox
Media Mix - Why we watch TV
21 Apr 2009 | by Staff
As Britain's key free-to-air broadcasters - ITV, Channel 4 and Five - lurch from mild woe to terminal decline, depending on who you listen to, you would think we'd all hit the off button for good. But average weekly viewing is at an all-time high - 26hrs and 18mins in 2008, according to Thinkbox ...
Channel 4's Plannertarium II seeks star planners
24 Mar 2009 | by Staff
and commercial marketing. Other speakers will be Tess Alps, chief executive, Thinkbox; Cameron Saunders, UK ...
10 reasons why linear TV lives on
20 Mar 2009 | by Adrian Pennington
, reports Thinkbox. Chief executive Tess Alps says: The fact that both broadcast and online TV platforms ...
Sex ad was not only risque, it risked the industry's reputation
03 Mar 2009 | by Tess Alps
themselves: "Want longer-lasting advertising?" Tess Alps is chief executive of Thinkbox tess.alps@haymarket.com ...
Time for online firms to help secure quality content for TV
05 Feb 2009 | by Tess Alps
offline too? Tess Alps is chief executive of Thinkbox, tess.alps@haymarket.com ...
Media Week Essay - Television
09 Dec 2008 | by David Brennan
and their bottom lines continue to thrive. David Brennan, research and strategy director, Thinkbox ...
Obama is proof that the core product must have authenticity
02 Dec 2008 | by Tess Alps
is ever going to make a turkey fly. Tess Alps is chief executive of Thinkbox, tess.alps@haymarket.com ...
Young People - Introduction
02 Dec 2008 | by Staff
According to recent research by TV marketing body Thinkbox, 64% of older kids (nine to 17) watch TV while surfing the internet and 73% actively multitask between the two. In fact, Google has even reported significant search spikes based on real-time TV content. With this in mind, it's not surprising ...
Could targeted TV ads damage the TV spot?
02 Dec 2008 | by Staff
will be strengthened further via targeted TV ads. NO - Tess Alps, chief executive, Thinkbox Targeted TV ads won ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
