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Alan Mitchell: Advertisers, face it, your consumers hate you

to reach.' Tess Alps, chief executive of commercial TV body Thinkbox, agrees: 'Liking is the single biggest ...

Facebook is a lower quality medium than TV, says marketing academic

Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow, brands needed to reach people who didn't buy their category very often. However, Facebook fans "skew massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ...

Commercial TV and radio remain strong in Q1

2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

MAYBE - LINDSEY CLAY, MANAGING DIRECTOR, THINKBOX Consumers want both. There's room in advertising for both aspiration and inspiration. In Asda's case, I doubt it will feature truly 'real' women complete with muffin-tops and love-handles. But maybe there is an opportunity to go a bit 'realer' than ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

confessional 1884 192 The Thinkbox blog 1852 193 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

144 The Thinkbox Blog 1888 145 Brainzooming 1881 ...

Behind the IAB figures: Internet and TV benefit from recession

what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...

Power 100 Marketers of 2009: 51-100

of the boards at Freeview and the commercial television marketing trade body, Thinkbox. He also introduced a ...

Hovis ad wins September Thinkboxes creative award

LONDON - Hovis's nostalgic bread epic has been named the September winner of The Thinkboxes...at Paramount Comedy and Thinkbox Academy member, said: "I picked Hovis because it is beautifully done with lots ... with Thinkbox judges that the ad went down well. Jon Goldstone, marketing director at Hovis, said: "We have ... can be seen at the Thinkbox website . Credits Client - Jon Goldstone, Premier Foods Ad ...

Power 100 Marketers of 2008: 1-50

-air promotion, press and publicity. He also sits on the board of Freeview and commercial TV trade body Thinkbox ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.