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Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

MAYBE - LINDSEY CLAY, MANAGING DIRECTOR, THINKBOX Consumers want both. There's room in advertising for both aspiration and inspiration. In Asda's case, I doubt it will feature truly 'real' women complete with muffin-tops and love-handles. But maybe there is an opportunity to go a bit 'realer' than ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

confessional 1884 192 The Thinkbox blog 1852 193 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

144 The Thinkbox Blog 1888 145 Brainzooming 1881 ...

Viral View - Nike's "Most Valuable Puppet" campaign

the relationship between them and their team's sponsors. Research by Thinkbox suggests that this is even more ...

Power 100 Marketers of 2008: 1-50

-air promotion, press and publicity. He also sits on the board of Freeview and commercial TV trade body Thinkbox ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.