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ANALYSIS: BIG QUESTION; Is advertising a PR tool?

Martin Thomas Cohn and Wolfe...Martin Thomas Cohn and Wolfe Advertising is a tool which PR agencies should control and are beginning to do so. It is fundamental to integrate advertising with PR as it has the ability to build a brand fast to a large target group. Where new or specialist brands may not have the budget to compete ...

DIARY - You can’t have your birthday cake and eat it when there’s a takeover bid afoot

Charles Cook, MD of corporate and financial PR consultancy Grandfield, recently made the ultimate...Charles Cook, MD of corporate and financial PR consultancy Grandfield, recently made the ultimate sacrifice for his client French media group JC Decaux. The weekend before last Cook spent ... was Cook s 50th birthday and he was looking forward to a relaxing day followed by an evening dining ...

STOP PRESS: Omnicom divides Jones’ former DAS role

of international operations, while Thomas Harrison, currently president of Omnicom s healthcare group Diversified...Omnicom has split the role of president of its Diversified Agency Services unit previously held by Peter Jones. DAS European managing director Michael Birkin has been given the new role of president of international operations, while Thomas Harrison, currently president of Omnicom s healthcare group Diversified ...

BORDER LINES: TORONTO - Niles takes the helm at Argyle

Thomas Niles as president and chief operating officer. Niles will take over from the company s founder...Canadian full service agency Argyle Communications, a Saatchi and Saatchi affiliate, has appointed Thomas Niles as president and chief operating officer. Niles will take over from the company s founder, Ray Argyle, who has become chairman and chief executive. Argyle, who founded the firm in 1979 ...

Chime acquires ethical PR firm

The agency was founded in February last year by former NatWest PA head Amanda Jordan, along with Opinion Leader Research founders Viki Cooke and Deborah Mattinson. Chime chairman Lord Bell said SMART would sit in a new Chime grouping alongside OLR, which Cooke and Mattinson sold to Chime for 3m ...

Barclays banks on C&W in latest consumer drive

business. Agency managing director Martin Thomas said the agency s role would be to catch ... at the vast amount of the population who aren t so financially driven, Thomas said. C s team of five ...

McLaren leads WPP teams on Boots account

of marketing communications. EMEA and Peter Thomas, director of the information industries division in London ...

Red Rooster to relaunch Nestle condensed milk

of the roadshow, TV chef James Martin - of Ready Steady Cook - will lead cookery demonstrations involving ...

Havas buys Lopex but keeps brands separate

to report to Lopex chief executive Peter Thomas, who reports to Carlo, while Graham Lancaster, chairman ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

. MARTIN THOMAS, Media Edge It is not that families have changed, but that our perception of them ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.