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CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

15 Mar 1996 | by JEREMY SLATER

cent of non-buyers believe that to cook with the product is time consuming. Objectives ... of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley Harriett to feature recipes on Good Morning with Anne and Nick, and Brian Turner to cook with Bramleys ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

game to a player endorsing a product becoming injured. Cohn and Wolfe managing director Martin Thomas ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

regions. In August the campaign rolled out in the south west, Wales and Yorkshire. Thomas Cowper ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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